And since they are well sold, and gives members more opportunity to create the atmosphere they want their Avatar to show (as Janine hit the nail on the head:
I see the profile as a best first impression sort of thing. A way to introduce yourself.
I think and hopefully the A-team (has Hannibal returned?) feels the same, the backgrounds are important. And since they seem to look at the forum very carefully for ideas, now is the time to post them The more the better…